a picture is worth a thousand words.
圖片寓意豐富

and it still is today. with the media changing everyday photography has changed along with it and as a result is still a valuable resource for web business.

現在，媒體每天都在變化，攝影也在變，但攝影圖片仍然是網站經營中有價值的資源。

1. photos enhance the look of a website.

照片可以增強網站的觀賞性。

2. communicate so much more than words, they communicate emotions.

照片不僅傳遞語言，還能交流感情。

3. photos can be customized for borders and backgrounds.

照片可以設置為邊緣和背景畫面。

4. photos have more impact than clip art. (they tend to give a more professional look.)

照片比剪貼畫的作用更大。（照片會使網站顯得更專業）

5. stock photography is a big business and affordable stock is out there.

圖片資料庫，可以在你的經濟承受范圍之內，給你提供幫助。

as a web business you're most likely a small business and have a limited budget and that's where stock photography can be great resource for you. you can spend as little as $10.00 or as much as $200.00 plus on one image. (consider that if you hired a professional commercial photographer to shoot a few rolls of film to your specifications it would cost you thousands and thousands of dollars.)

你可能希望網上企業規模小、預算少，圖片庫可以提供許多資源，幫你達到這個目的。你可以花10美元，或者多一點， 200美元，你就可以購買到一張圖片，但是，如果你聘請一個專業攝影師按照你的要求拍攝幾張照片，會花費數千美元。

things to remember when shopping for stock photography:

在購買圖片的時候，你要注意以下幾點：

1. know what you want, start with a generic idea and get specific as you shop (remember you probably will not find the exact image that you have in your head, be open to good photos that you find along the way.)

1.確定自己的需要。首先有一個大體的想法，然后在購買的過程中逐漸明確目標。你有可能會找不到最理想的圖片，所以，購買時要留意每一張好照片。

2. shop around, try the larger agencies try the independents too. (larger agencies offer more to chose from independent photographers offer more personalized service.)

2.搜索作品時，既要注意大型代理商的作品，也要注意獨立經營者的作品。前者可以提供更多的作品，供你選擇，后者會提供個性化的作品

3. know what you're going to use it for, stock photography belongs to the photographer who created it, or the agency, so know what you need it for there can and will be limitations of use.

3.確定圖片的作用。圖片資料庫屬于某個攝影者或某個代理機構，使用這些圖片時你可能會受到他們的影響，限制使用范圍，所以，購買前明確圖片的用途。

4. know what format you need, you only need 72 dpi for the web, be careful that you don't pay for a higher quality when you don't need it. (300 dpi for printing purposes)

4.確定網站的格式。如果你需要72dpi的圖片，那不要購買更高質量的圖片，因為你不需要。（打印圖片300dpi）

5. know your terms for the industry, make sure that you know what the difference is between royalty free and rights managed, and any other terms the business may use. if something is not clear on their site contact them and ask for clarification.

5.明確行業術語。了解免版稅圖片與版權管理圖片的區別，明確經常使用的其它術語的意思。如果對他們網站的某些方面不了解，可以向他們咨詢。

so remember you can add a little more impact and emotion to your site by making use of the stock photography out there today.

所以記住：利用圖片資料庫里的照片，可以增強網站效果，增進與用戶的情感交流。