the internet is huge. google alone list over 3 billion pages, looking at one each second of the day would take you over 99 years to view them all!

互聯(lián)網(wǎng)是廣闊無邊的。光是google就單獨列出了30億張頁面。如果你一秒鐘看一張，那么需要花上99年才能把他們都看完！

many people can do website design, but how many can actually design a website. the design element is so important and so often overlooked.

從事網(wǎng)頁設(shè)計的人很多，但是誰到底真正清楚網(wǎng)頁設(shè)計的真諦呢？設(shè)計元素是如此的重要，卻又如此容易被人們忽視。

if you intend to send out brochures to your customers, or to potential customers, and the brochure was of poor quality what type of image will this reflect on your business? a poor website will do exactly the same.

如果你想你的客戶或潛在客戶發(fā)送小型宣傳冊，然而宣傳冊的紙張和圖片質(zhì)量非常差，那么你的客戶會怎樣看待你呢？相信一定是大失所望。同樣的，如果網(wǎng)站設(shè)計的不好，也會導(dǎo)致這種據(jù)面的發(fā)生。

when designing a website one of the most important task to remember is colour co-ordination. ideally you should strive for a maximum of three main colours, with variations and tints of these. by using more you run the risk of non-matching colours and ultimately less easy on the eye for visitors.

當(dāng)你設(shè)計網(wǎng)頁時，請記住最重要的一點：顏色的運用和相互的調(diào)和。從較為理想的角度考慮，你最多不應(yīng)該使用超過3種顏色，并且顏色的變化形式最好也要少一點；如果你使用了過多不協(xié)調(diào)的顏色，那么對于訪問者的眼睛來說無疑是一種巨大的損害。

next comes navigation. colour co-ordination and navigation are the top main priorities. if your site isn't easy to navigate, people will not stay around to delve deeper. once you site is designed ask some friends or family to test it out. the easier your website is to navigate, the longer people will stay.

下一個重點是“導(dǎo)航系統(tǒng)”。色彩搭配和導(dǎo)航是最優(yōu)先要考慮的。如果你的站點導(dǎo)航系統(tǒng)做得并不方便，訪問者并不會深層次的瀏覽你的網(wǎng)頁。最好是當(dāng)你設(shè)計完網(wǎng)頁時，讓你的親朋好友幫你挑挑毛病，指出一點意見。網(wǎng)站的導(dǎo)航系統(tǒng)越清晰，人們停留的時間就會越長。

accessibility is a key issue that has been highlighted recently with a aud$20,000 fine imposed on an australian website for not ensuring people with disabilities and sight impairments could use the website. these rulings are few and far between (for now) but to help always use alt tags on images (helping to describe your image), plus use text based links where possible. for further information you can check out http://www.w3.org

“可訪問性”這個議題越來越受到人們的關(guān)注。最近，由于一家澳大利亞網(wǎng)站設(shè)計出的網(wǎng)頁不能確保殘疾人或視力低下人是否能夠很好的閱讀，因此被處以20000美元的罰款。這些規(guī)定或許相對較少，但是在圖像的鏈接上加上一個“alt”標(biāo)簽（幫助描述圖像的特征），這是應(yīng)該做到的。設(shè)計師應(yīng)該盡可能的在可以加上“alt”標(biāo)簽的地方都加上。如果你想了解更多的信息，你可以訪問：http://www.w3.org。

you have your site ready, it's full of content, great design and ready to hit the super highway - now how will people find you. this is where seo comes in to play (search engine optimisation). optimising your site for the main search engines can help bring free targeted traffic to your website. the main and basic rules of seo are:

現(xiàn)在，你應(yīng)該已經(jīng)做好設(shè)計網(wǎng)站的準(zhǔn)備了，所有的內(nèi)容、設(shè)計思路、并且已經(jīng)上架了——那么接下來會面臨一個問題，你該怎樣讓人們找到你的網(wǎng)站。這就引出了一個新的話題：seo（search engine optimisation：搜索引擎優(yōu)化）。如果你能夠優(yōu)化網(wǎng)站從而使搜索引擎能夠搜錄你的網(wǎng)站，那么這會為你帶來很多免費的通向你網(wǎng)站的宣傳鏈路。seo最主要和最基本的原理如下：

1. a good title tag, e.g for c2 web design being a website design company based in essex, uk and covering colchester our title tag is 'website design essex | website design colchester'. using your main keywords for your title tag can instantly bring good results.

標(biāo)題清晰。舉個例子來說，“c2 web design”它是一家位于英國essex的網(wǎng)站設(shè)計公司，它的業(yè)務(wù)覆蓋了colchester，所以它的標(biāo)題就是“website design essex | website design colchester”。在標(biāo)題上寫上能夠突出主旨的關(guān)鍵字可以為你帶來很多好處。

2. make sure your keywords appear within your website. the % of times it appears has started to have less an impact, but the general rule is your keywords should make up around 5% of your copy - or ideally once every one to two paragraphs.

確保你的關(guān)鍵字指出現(xiàn)在你的網(wǎng)站上。關(guān)鍵字在每張頁面上出現(xiàn)的幾率越大越好，盡量不要出現(xiàn)%，那表明出現(xiàn)的次數(shù)太少了。大致上的規(guī)則就是：關(guān)鍵字在你所有頁面復(fù)本中出現(xiàn)的幾率應(yīng)至少大于5%——最理想狀態(tài)是：每一篇到兩篇文章中就能出現(xiàn)一次關(guān)鍵字。

3. request linkbacks. make requests for other sites to link to you from the day you website is activated. search engines, particuarly google, base a large porpotion of their listings based on the number of websites linking to you - plus their popularity and themed relationship to the content of your site.

請求反鏈接。在你網(wǎng)站正式上架的那一天請求其它網(wǎng)站為你的網(wǎng)站做一個鏈接。像google這樣的搜索引擎，也搜錄了很多鏈接到你的網(wǎng)站上的反鏈接列表，并加上了與你的站點內(nèi)容相關(guān)的流行和主題。

4. be patient. it can quiet easily take a year or so to achieve a good placement in google for a popular phrase - but considerably less time in other search engines e.g. msn and ask jeeves.

耐心等待。大概一年左右，你大概可以獲得一個相當(dāng)不錯的pr值。不必再考慮其它搜索引擎（如：msn 和 ask jeeves）的搜錄情況了。

by sticking to these basic principles and ensuring your site is pleasent on the eye, easy to navigate, and optimised for search engine visits you should be able to claim your stake in the world wide web.

遵循上述這個基本理念，確保站點顏色柔和不傷眼、導(dǎo)航條清晰可辨、對搜索引擎進(jìn)行深度優(yōu)化。這樣一來，我相信你一定能夠在互聯(lián)網(wǎng)中擁有一席之地。