建站一定要選擇適合自己的網站類型

2024-04-25 20:17:47

字體：大中小

來源：轉載

供稿：網友

in the big, wide online world there are millions of websites and billions of webpages. in the increasing sprawl of this virtual jungle there must be an evolution. some of these webpages must grow stronger and thrive whilst others will weaken and die.

在廣闊的網絡世界里，存在數百萬個網站、數十億張網頁。隨著網絡的不斷發展，肯定會出現優勝劣汰。有些網站實力更強，有些則會逐漸衰落直至消亡。

there are 3 types of websites in this jungle. it's important that you ask yourself which category your website fits into. your website survival may count on it.

網絡世界存在三種網站，選擇適合自己的網站類型，才能使網站存活。

the poster site
海報網站

a stunning work of art with intricate graphics that both amaze and dazzle the visitor. poster sites are created by graphic designers for large companies or for use by the graphic design firms themselves. they're built to look good. usability is not normally a factor nor are good search engine rankings. looking good takes second place to being useful.

包含復雜圖片的精美藝術作品，既讓訪問者感到驚訝，又讓他們眼花繚亂。海報網站是圖片設計者為大型公司創建的網站；或者是圖片設計公司自己設計的網站。這些網站外觀精美，但可用性差，在搜索引擎中也不會有好的排名。這種網站設計把精美外觀放在第一位，可用性放在第二位。

the poster site has its place in the virtual jungle for those companies who need to put a pretty "shop front" on the internet e.g. grapic designers. unfortunately many companies who hire someone to design their website normally winds up with a graphic artist who recently learned how to use dreamweaver and is now a "website consultant". the end result is a stunning piece of artwork that is of little or no use to the visitors or potential customers.

海報網站也有其存在價值，那些需要在網上展示精美產品的公司（例如：圖片設計者）會喜歡這樣的網站。然而，有些公司聘請的設計者，剛剛學會dreamweaver并且了解很多網站設計技術，他們會把網站設計成藝術作品，對訪問者或潛在消費者來說，沒有一點可用之處。

poster sites are the supermodels of the online world - they look great but aren't useful for anything other than looking great.

海報網站就是網絡世界的“超級模特”，除了好看，再無其它作用。

pros
優點

looks great

外觀精美

a definite wow factor for visitors

吸引瀏覽者

cons
缺點

normally difficult to navigate

操作困難

lousy rankings in search engines

在搜索引擎中的排名差

the content site
內容性網站

a site littered with valuable, useful information that visitors and search engines love. content sites are normally run by hobbyists who have an all-consuming passion for a specific topic or subject. they write, collect and publish online massive amounts of information on one specific topic.

搜索引擎對價值高、有用的信息很友好。內容網站管理者通常是熱衷于研究某個具體主題或課題的人，他們編寫、搜集、出版關于某個主題的大量信息。

content sites are also used by intelligent online marketers who have realized the true value of providing useful content to visitors. this has lead to not all content sites being created equal with some lazy online marketers using spammy tools to create "dud" content.

許多聰明的網絡營銷人員意識到給用戶提供有用信息的重要性，他們也會選擇建立內容性網站。而懶惰的網絡營銷者使用垃圾工具創建無用的網站，這兩種網站之間差別很大。

content sites tend to be quite plain looking on the outside but are stuffed full of useful information on the inside. web surfers love content sites. why? because they find exactly what they're looking for or a link to it. the whole idea of the internet in the first place was to fulfill this need for useful information.

內容性網站外觀普通，但內容很有價值，訪問者喜歡這樣的網站。為什么？因為他們能找到或者通過鏈接能找到需要的信息。網絡服務首先要考慮的就是為用戶提供有用信息。

pros
優點

valuable information for visitors

提供有價值信息

visitors likely to return again

回訪率高

search engines love them

搜索引擎對其不友好

cons
缺點

normally not as "pretty" as poster sites

通常外觀沒有海報網站精美

spammy techniques being used to create "dud" content

利用垃圾技術創建無價值網站

don't have a clue site
無規則網站（dhac）

these are interesting. a dhac site is an anomaly. they're designed by people who decide they want a website but have no clue how to go about it. they contact their isp for information on how to do this. 45 minutes later their first creation is online.

很有趣。無規則的網站與其它類型網站不同，他們的設計者通常希望構建網站，但又不知道構建方法，然后會向isp（internet服務提供者）尋求幫助。45分鐘之后，網站創建完成。

the dhac site has the following features:

dhac網站具有以下特征：

graphics that take 10 minutes to load

圖片下載時間需要10分鐘

50% of the graphics don't load at all

50%的圖片不能下載

flashing banner

flash橫幅

animated graphical menu

動畫圖片菜單

flashing body text