成功的商業(yè)網站應該有的必要的內容
2024-04-25 20:17:41
供稿：網友
i've focused in the past on some individual sections of your website that you should consider implementing. what i'm going to do now is give a brief overview of a number of pages and sections that are common in websites.
在過去的一段時間里，我一直對網站的每個單獨的部分進行研究，以保證該網站能夠成功運行。現(xiàn)在，我將對網站中經常出現(xiàn)的一些頁面和片斷給出一個大致的意見。
home page
首頁
this page should have a short descriptive paragraph or two, along with some sort of bulleted list that a website visitor can look at and very quickly get an idea of what the site is about. this could also be called main or welcome, among other things.
首頁上應該包含一段或兩端簡短的描述，并且最好用有序列表把重點部分羅列出來。這樣可以幫助用戶在很短的時間內就對你的網站主旨有一個大致的了解。因此，我們也可以把首頁稱為主頁或歡迎頁。
about us
關于我們
this page gives an overview about the company. if the staff is fairly small, staff information can be included on this page as well. in the case of one staff member, this page may be called about me. it may also be known as about the company, company history or simply history.
這一頁將向客戶介紹公司的大致情況。如果員工相對較少，那么員工信息也可以寫進這個頁面內。舉個例子來說，如果只有一個員工，那么可以把這個頁面的名稱稱為“關于我”。其中的內容可以包括“關于公司”、“公司歷史”、“簡單介紹”。
projects
經營項目
this is a page to list past work you and your company has done. it can be anything from a simple list to detailed descriptions of each project. this can also be called portfolio.
這一頁可以羅列你過去已經完成的項目。可以使用列表的形式羅列所有項目，也可以細節(jié)的描述每個項目。這也可以成為“公司項目包”。
staff
員工簡介
if you have a decent sized staff, you can split off the information on them from the about us page and give them their own section. this can be anything from a simple list to a separate page on each staff member. this is also often used if an organization has a board of directors.
如果你的員工團隊已經形成規(guī)模，你可以把這部分信息單獨從“關于我們”這個欄目中分離出來，作為一個單獨的部分。同樣也可以是列表的形式或單獨介紹的形式。如果組織中包含很多的主管，通常會編輯這個頁面。
links
鏈接
a links page is pretty common. however, you should be careful about this page. in most cases, it should be very different from a personal links page. this may also be a called partners.
鏈接頁面也是經常出現(xiàn)的頁面。然而，你應該要慎重考慮這個頁面。在大多數(shù)情況下，它和個人主頁上的“有情鏈接”是截然不同的。這個頁面也可以稱為“合作方鏈接”，記住，千萬不要誤為競爭對手作宣傳了哦！
contact
聯(lián)系資料
this is where your email (or a form) will be, along with your phone numbers, mailing address, etc.
這張頁面可以介紹你的e-mail、電話號碼、聯(lián)系地址等。
location
在線地址
if you want a separate place to give actual directions, along with a map, this is a great place to put it. you can also put links to online map websites, often directly to directions to your location. this can also simply be called map or directions.
你可以專門開設一個有關介紹公司具體地址的頁面，可以在上面放上公司地圖。或者可以連接到專門提供在線地圖的網站，然后在上面介紹你的公司地址。我們可以把它簡單地稱為“公司地圖”或“公司導航”。
news
新聞
this is just a page for the latest info on either your business, your website, or possibly both. this can also be archived copies of a newsletter that you mail out. more and more often, blogs are taking the place of a more formal news section.
這張頁面用于介紹公司的商務信息、網站信息。你可以使用郵寄的方式對這方面內容進行宣傳；現(xiàn)今，越來越多的人愿意使用博客來進行新聞的宣傳。
faq
faq[常見問題解答]
just like it says, this is frequently asked questions about your business and website. at the beginning, this should be populated with what you think the most frequently asked questions are. but as time goes on, you can update it with questions you really do get often.
顧名思義，這個板塊是專門用于回答商業(yè)事務或網站上的相關問題的。一開始，你可以羅列一些詢問率非常高的問題，然后，不斷地對這部分問題進行更新，并加入一些新的問題。
gallery
陳列室
this can be anything from images of your physical location to pictures of your product. also commonly known as photos or pictures.
你可以在這個板塊上放上一些產品圖片。當訪問者點擊該圖片時，它會自動跳轉到有關這個產品的所有圖片庫。這個與我們通常所說的照片和圖片陳列室板塊大體相仿。
virtual tour
導航資料庫
if a simple gallery isn't enough, a virtual tour can give your website visitors the feeling of actually walking around in your physical location. this can be as simple as pictures, or make use of more complicated virtual tour technology, where you can actually stand in one location and look around.
如果簡單的“陳列室”板塊已經不能夠滿足你的需要，那么需要專門做一個“導航資料室”，訪問者可以在里面了解所有的分站點，查閱相對詳細的資料，以更好地感受你的網站。里面可以是簡單的圖片，也可以使用一些相對復雜點的瀏覽技術；在其中，訪問者可以鏈接到網站中所有的地方。
calendar
日歷
although not all businesses warrant a calendar, many do. this can be anything from an actual grid-like calendar to a simple listing of events. it's also called upcoming events.
盡管并不是所有的商業(yè)網站都采取安放日歷的做法，但是，很多網站都是這么做的。你可以防置一個格式日歷，并在上面的某個日子上列出當天所發(fā)生的重要事件或準備要做的事件。我們也可以稱之為“預知事件”。
press
知名度
if you or your business have been featured in any publications or on other websites, your own website is a good place to show that off. have clippings of articles and links to online articles here. this section can also be known as media.
如果有其它的公共出版物或網站正在介紹你或你的商行，那么你應該節(jié)選其中的文章片斷，并放置一個能鏈接到該文章的鏈接，以宣傳自己的知名度。這種情況和媒體類似。
these are just some of the more common website sections for you to consider. each website will likely have other sections that are specific to that company, or at least to that industry. remember, the sky's the limit.
上述部分都是一般的商業(yè)網站應該具備的部分，具體情況視公司、產業(yè)的不同而不同。請記住，“天空無限大，機會無限多”！
