建網(wǎng)站應(yīng)該考慮的問題

2024-04-25 20:17:24

字體：大中小

供稿：網(wǎng)友

so you've decided you want so have a website designed for your company. you've had a brainstorming meeting with your staff and are starting to think about what you consider to be the important aspects of the site; what colours to use, where you want your pictures to appear and whether or not your web designer should make your logo spin from right to left or from left to right. stop! there are far more important considerations that need to be made and this article will tell you the main things that cannot be overlooked by a website designer if their intention is to build a successful business website that will deliver a return on your investment.

如果你決定聘請(qǐng)網(wǎng)站設(shè)計(jì)者為公司設(shè)計(jì)網(wǎng)站，你可能要召開員工大會(huì)討論各種問題，并且還要考慮網(wǎng)站主要內(nèi)容、網(wǎng)站顏色、圖片位置，以及確定網(wǎng)站的logo是否應(yīng)該旋轉(zhuǎn)，如果旋轉(zhuǎn)，是從左向右還是從右向左旋等等一些問題，總之，要考慮的實(shí)在太多了。如果想讓自己的投資付出有回報(bào)，下面這幾個(gè)問題必須要考慮。
1. the goal of the website
1.網(wǎng)站的目標(biāo)

the goal of the website needs to be carved in stone; well i suppose just writing it down would suffice! what do you want to achieve by having the website designed? this could be something as simple as publishing contact details on the internet. it could be something a lot more specific such as:

網(wǎng)站的目標(biāo)應(yīng)該刻在石頭上，不過，寫下來就完全可以了。構(gòu)建網(wǎng)站要達(dá)到一個(gè)什么目的呢？就像在網(wǎng)上發(fā)布聯(lián)系信息一樣簡單。目標(biāo)一定要具體，例如：

to have 500 users sign up to your newsletter in the first year. to sell £10000 worth of products over the internet in your first year. to achieve 10 sales enquiries per day through the website.

網(wǎng)站運(yùn)行第一年要達(dá)到這樣的目標(biāo)：，500用戶定制時(shí)事通訊服務(wù)，或者，網(wǎng)上銷售價(jià)值10000英鎊的產(chǎn)品，或者，網(wǎng)站每天做成10筆交易。

whatever the goal of the website is, make sure that you are clear about what it is and that your web designer know exactly what this is and what the website should deliver. your website will then be designed with this in mind and will have a measurable goal. imagine building a house, putting the roof on and then telling the builder you wanted a double garage as well - this often happens to website designers!

不管網(wǎng)站的目標(biāo)是什么，你自己必須要清楚。然后保證網(wǎng)站設(shè)計(jì)者了解具體目標(biāo)以及網(wǎng)站銷售內(nèi)容，這樣在設(shè)計(jì)過程中，設(shè)計(jì)者會(huì)自己設(shè)想一個(gè)目標(biāo)，然后按照這個(gè)目標(biāo)設(shè)計(jì)設(shè)計(jì)網(wǎng)站。其實(shí)網(wǎng)站設(shè)計(jì)和建造房屋是一個(gè)道理。只有屋頂建好了，才能考慮建造雙位車庫。

2. who your target audience is
2.網(wǎng)站的目標(biāo)客戶是哪些？

it is very, very important to know who your target audience is. this needs to be very clear right from the very start. this will allow the designer to make the best possible web design decisions to make sure your site is as attractive and accessible as possible to your target audience. your site after all need to be aimed directly at your target audience in order for them to do whatever it is that you want them to do when they arrive at your site.

確定目標(biāo)客戶尤其重要，網(wǎng)站建立之初就必須調(diào)查清楚這個(gè)問題。這樣，網(wǎng)站設(shè)計(jì)者可以確定一個(gè)最佳設(shè)計(jì)方案，使網(wǎng)站盡可能地吸引目標(biāo)客戶。網(wǎng)站需要以客戶為中心來進(jìn)行設(shè)計(jì)，這樣才能保證用戶瀏覽網(wǎng)站時(shí)，購買網(wǎng)站的產(chǎn)品或者服務(wù)。

3. what kind of content / keywords are to be used
3.運(yùn)用何種類型的內(nèi)容或者關(guān)鍵詞

your website designer needs to thoroughly understand the nature of your products and services and the things that potential customers will type into search engines to find them. i have had a few clients that have asked me why their products and services aren't listed in google. one example that stands out in my mind is a lady that asked me why a search for 'coloured concrete' didn't display her site in the results. after i explained that she actually needed to tell search engines on the website that the company sold 'colored concrete' i built a search engine targeted webpage, which was listed in the search results.

網(wǎng)站設(shè)計(jì)者需要清楚了解網(wǎng)站產(chǎn)品或服務(wù)的特點(diǎn)，以及潛在客戶會(huì)在搜索引擎中輸入什么詞語查找相關(guān)網(wǎng)站。有很多客戶問過我，為什么在google中沒有自己搜索的內(nèi)容。一個(gè)典型的例子就是：一位女士詢問，為什么查找“有色混凝土”，卻沒有搜索到任何結(jié)果。我就告訴她應(yīng)該在搜索引擎中輸入“銷售有色混凝土的公司”。隨后，我建立了一個(gè)以特定網(wǎng)頁為目標(biāo)的搜索引擎，查找的網(wǎng)頁會(huì)在搜索結(jié)果中會(huì)出現(xiàn)。

please try and bear in mind that web designers although they are trained to ask intelligent questions, they are not mind readers and know a lot less about your industry and your business than you do. the best thing you can do is to provide as much information and detail up front so that the designer organise your website in the best way possible.

盡管你覺得設(shè)計(jì)者應(yīng)該提出一些相關(guān)的問題，但要記住：他們不會(huì)考慮客戶的想法，并且對(duì)你從事的行業(yè)和公司業(yè)務(wù)又是知之甚少，所以，你應(yīng)該提前為他們提供充分的信息和各種細(xì)節(jié)，這樣網(wǎng)站設(shè)計(jì)者才可能以最好方式來設(shè)計(jì)網(wǎng)站。

conclusion:
結(jié)論：

it's a sad fact that a lot of websites are designed badly and deliver bad results for good customers but by following the advice in this article, you can be sure of 3 things:

如果，網(wǎng)站設(shè)計(jì)很糟糕，肯定就不能給客戶提供優(yōu)質(zhì)服務(wù)，這種情況是我們不想看到的。但如果上述幾條要求你都做到了，至少有3件事你可以保證：

1. your website project will have a clear, well defined and measurable goal

網(wǎng)站會(huì)有一個(gè)清楚、明確、適當(dāng)?shù)哪繕?biāo)

2. your website will be correctly themed and aimed at your target audience

網(wǎng)站主題瞄準(zhǔn)目標(biāo)客戶

3. provision will be made for your content and nothing will be missed out

會(huì)為內(nèi)容設(shè)計(jì)做準(zhǔn)備，保證不遺漏任何內(nèi)容

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