網頁設計的根本目的就是設計出能夠吸引訪問者的頁面。讓我們看看網頁設計的原則吧，它應該對你設計網站有所幫助。

in web design it is very important to create a page that people just "have" to visit. that said let's look at some of the criteria of web design that will make your site just that.

網頁設計的根本目的就是設計出能夠吸引訪問者的頁面。讓我們看看網頁設計的原則吧，它應該對你設計網站有所幫助。

there are seven basic criteria that, if followed, will help your site be visited over and over again and maybe win an award for the best web design.

這里有七個基本原則。如果你能夠按照這些原則去做，那么你網站的訪問量一定會與日俱增，同時還會成為網站設計中的典范。

the first of said criteria is "just because you can, does not mean you should." increasing web technology is offering more and more options and tools to design web sites with; however, just because the technology is there does not mean as a designer you should use all that technology just for the sake of using it. many times, adding 'perks' to your site can impede the performance of a site and/or irritate users enough to leave the site.

第一個原則：“你會做并不等于一定得做”。當今的互聯網技術迅速發展，所以用于創建網站的工具也越來越多，然而，這并不意味著你需要用到所有的技術來創建你的網站，即：不要為用而用。很多時候，你把網站做的“華麗胡哨”的反而會影響訪問者瀏覽頁面的效率從而導致他們離開你的站點。

the second criterion is "there is almost always an exception." there are rarely absolutes in web design. a designer therefore should be careful of ruling out a technology or design method just because it did not work for another site. so the designer should be careful to approach each new web design project with an open mind and be ready to experiment to achieve the best use of technology for that project.

第二個原則：“不要以一概全”。網頁設計中不存在絕對通用的東西。因此，設計師必須要設計符合所用站點和設備都通用的技術，不要只有一種技術或方法。這就要求設計師們具備一個開放式的思維方式來設計每個不同的全新網絡項目，并且還要反復地實驗，以保證該項目能夠最好的利用所提供的技術支持。

remember that the "users are the ultimate judge" and you will be following the third criteria of web design. an experienced designer may think a site should function or appear a certain way, but the designer's boss or client may think differently. the bottom line is that the users are the bottom line. if they do no like or understand a certain aspect of a site, they are the ones the site should satisfy.

第三個原則：“用戶是最終的判官”。一個有經驗的設計師可能會從某個特定的功能或者某個準則出發去設計一個站點，但是他的老板或客戶可能存在不同的思考角度。用戶的底線就是最終的底線。如果他們不喜歡或不明白網站的全貌，那么你就要重新為他們設計一套能被他們接受和喜愛的網站吧。

professional web designers should try to understand and use the best of all possible worlds in their designs, regardless of how they relate to technical or aesthetic beliefs and standards of how a site should be designed. whatever the issue may be, a designer benefits from understanding as many technical aspects as possible when designing. this is what i mean in the fourth criteria when i say "crossover experience is something a designer should always strive for." for example when a designer only previews their site in microsoft internet explorer and does not take into account the crossover of netscape or apple's safari when designing and therefore possibly loses those users.

第四個原則：“設計師應該具備多元化知識”。設計師們應該盡最大的努力了解世界的文化，并設計出和世界訪問者都能夠接受的網站，無論是從訪問者的技術認可和美學信仰上來講，還是從設計標準上來講都應如此。不管主題是什么，設計師在設計時，都應該盡可能的了解所使用的技術面能夠給他們帶來的好處在哪里。舉個例子來說，當設計師之設計了針對ie瀏覽標準的網頁，而忽略了netscape[網景]瀏覽器標準和apple[蘋果]瀏覽器標準，那么，上述兩部分的客戶將會失去。

the fifth criteria that, if followed, when designing is: "modesty is the best approach." why modesty? because web design contains so many intricacies, there are always going to be designers with more attractive sites with newer technology, or designers who use technology in a more creative way. if a designer doesn't let pride get in their way, learning from other will strengthen their web design skills.

第五個準則：“謙虛是成功的最好途徑”。為什么要謙虛呢？因為網頁設計的方法錯綜復雜、不勝枚舉，許多設計師都希望使用最新的、最具創造性的技術來設計更具吸引力的網站。如果一個設計師能夠把“驕傲自滿”拒之門外，那么他一定可以學到更多加強網站功能性的技能。

a smart web designer knows that "it is impossible to please everybody." whether it is the million of web user's world wide or the ten people in the office, a design is not going to make everybody happy. everybody has an opinion and it is important to listen to opinions as good ideas can spring from them, but there is a fine line between making the majority happy and attempting to please everyone. if you try to please everyone you will have violated the sixth criteria.

第六個準則：“不可能讓所有人都感到快樂”。不管是網絡上成千上萬的網民，還是辦公室里的10個人，做出來的設計不可能讓所有人都感到高興。每個人都有自己的觀點，你可以傾他們為你訴說，但是是否能夠讓所有人都滿意那就有一個底線了。如果你試圖設計一套能讓所有訪問者都滿意的網站，那么這就與“第六個準則”相違背了。

the final of our seven criteria is "try to stay on top of specifications and standards." web design specifications and standards are constantly changing and will continue to change.

第七個準則：“盡最大努力保持最高標準和最高要求”。網絡設計師的最高標準和最高要求都是時刻在變化的，并且這種變化將一直持續下去。

so if you follow these seven criteria you will design a site that everyone will have to visit.

所以，如果你嚴格遵循上述七個原則，那么一定能夠設計出人人都能來訪問的網站。