be aware of these common pitfalls when designing your site:

網站設計中，避免出現以下錯誤：

* the home page does not quickly tell you what the web site is all about. you should be able to visit the home page of any web site and figure out what the site is about, what type of products it sells, or what it is advertising within five seconds.

訪問者不能通過網站主頁立即了解網站內容。用戶應該在5秒鐘之內登錄網站，了解網站內容、產品類型或者宣傳內容。

* the poor use of popup windows, splashy advertising, splash pages (pages with neat animations and sound but which you have to watch for five to ten seconds before you are taken to the real web site), and other web design features that draw interest away from your web site, products, and/ or services.

網站出現彈出框、令人眼花繚亂的廣告、以及眩目的進入頁面（運用動畫、聲音設計，需要5-10分鐘的下載時間）。或者出現其它特征，轉移用戶對網站、產品或者服務的注意力。

* poor web site navigation. this includes broken hyperlinks, hidden navigation, poor wording of navigational links, links that take you to pages with no links, links that take you to the same web page, and pages with no links back to the home page (always include a link back to the home page so that regardless of where site visitors are, they can find their way back home!).
設計不合理的導航系統。其中包括無效超鏈接、隱藏的導航系統、糟糕的字鏈接以及導航鏈接、不能鏈接的頁面、錯誤鏈接、不能與主頁鏈接的頁面。請記住：不管訪問者處于什么位置，網站都要保證他們隨時可以返回主頁。

* believing that because you have a web site, you have a marketing campaign or overall marketing and advertising strategy. you need to understand that your web site is not your marketing strategy. your web site is just a part of your overall marketing strategy, depending on your business goals; for example, if you have a successful restaurant but want to advertise and promote your business on the web. creating a web site is great, but if it is not promoted and advertised, no one will ever find it. by passing out business cards with your web site url embossed on them, you are using a traditional marketing campaign to promote your web site. if you offer a downloadable/ printable coupon from your web site, you are successfully using your web site as part of your marketing strategy to meet your goal of increased restaurant sales.

網站是一種營銷措施、營銷策略。你要了解，網站不是一種營銷策略，只是營銷策略的一部分，并且要根據公司目標來制定。比如說，你希望在網站中宣傳餐館，如果網站構建后，沒有宣傳效果，網站也就沒有價值。在名片中打印網址，是一種傳統的宣傳方法。但如果網站提供可下載、可打印的優惠券，就是一種成功宣傳的方法。

* failure to attain web site relevance and content updating. there is nothing more dissatisfying to a web customer than visiting a web site that is grossly out of date. incorrect pricing, products no longer available, dated content, and ancient advertising all signify to the web site visitor that your devotion to your web site is suffering greatly. cramming your pages with non-relevant material will detract the visitor from getting the point of your web site (the five-second rule mentioned earlier).

網站內容陳舊或者與主題無關。用戶最不希望瀏覽過期內容，錯誤價格、不再提供的產品、陳舊的內容、過期的廣告都會讓用戶感到厭煩。與網站主題無關的內容，只會分散用戶注意力，導致他們5秒鐘之內找不到需要的信息。

* avoid too many text effects. forget flashing text, reversing text, gymnastics text, or other eye-popping and dizzying effects, which do nothing more than annoy your site visitor. don't create a "loud" web site that contain so many blinking, flashing, twirling, and spinning icons, text, or graphics that visitors are overwhelmed by the effects and under-whelmed by the site content.

避免出現多種效果的文本。flash文本、浮動文本、跳動文本或者其它令人眼花繚亂的文本只會讓用戶感到厭煩。閃動、眩目、旋轉的圖像、文本、圖片會吸引用戶注意力，導致用戶忽視其它內容。

* limit the number of graphics on your web site so that you don't overwhelm your site visitors with "graphics overload." don't use animated gif images on your web site. these were cool ten years ago, but in today's professional environment, they are just another "loud," annoying distraction that site visitors don't want to see.

限制圖片數量，避免分散網站訪問者的注意力，縮減下載時間。避免使用gif圖片。運用圖片在十年前很流行，但在現在這種專業環境中，只是一種影響因素。

* don't use microsoft's themes (built-in design templates) when creating a web site with microsoft frontpage. while frontpage is bashed on a regular basis, we stand by the fact that it can be used to design great web sites.

利用microsoft frontpage制作網站時，不要使用內置在設計模板中的主題。frontpage不適合創建普通網站，但可以用來創建高質量的網站。

* don't incorporate frames into web site design. the use of frames within a web site will drive customers away faster than anything!

避免在網站中嵌入框架，否則會流失許多用戶。

* do incorporate the proper web site design elements to ensure that your web site is ready to be found by search engines.

網站需要出現恰當的內容，便于搜索引擎搜索。