微軟在TechED 2008正式推出了Microsoft SQL Server 2008的新標志 Logo。以下是一些關于此標志的相關信息：

◆Strengthen our connection with customers and partners

◆Visually support key attributes such as “integration”, “innovation”, and “enterPRise class”, which are important attributes for our customers and partners

◆Provide customers and partners with an important visual distinction from Microsoft desktop software

◆New category colors (“color coding”) were designed to make it easier for customers and partners to navigate our breadth offering and understand our solution-oriented categories

此動態的網格狀的新Logo由微軟 Server and Tools 部門下屬的四種產品所共有的，而每種產品的標志 Logo 按照下列的顏色區分：

◆IT Management - 藍色

◆Security - 綠色

◆application Infrastructure - 深紅色

◆Business Productivity Infrastructure - 深黃色